DeVry MKTG 425 Week 3 Discussions Latest

DeVry MKTG 425 Week 3 Discussions Latest

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DeVry MKTG 425 Week 3 Discussions Latest

DQ1

Ethics in Professional Selling and Marketing (graded)

Figure 3.5 in your textbook contains the code of ethics for members of the American Marketing Association. Is this code adequate to cover professional sales people as well or should sales professionals have their own governing code of ethics? Explain your answer.

DQ2

This section lists options that can be used to view responses.

Value of Partnerships (graded)

Why is partnering described in our textbook as the highest-quality selling relationship? What aspects of today’s information economy have influenced the importance of building partnerships?

 

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