Devry MKTG 425 Week 4 Course Project Part 1

Devry MKTG 425 Week 4 Course Project Part 1

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Devry MKTG 425 Week 4 Course Project Part 1

GUIDELINES AND QUESTIONS FOR PART 1 DUE WEEK 4

Professional account managers (a.k.a. professional sales representatives) are often given accounts that have been previously managed by others. This occurs for reasons such as a colleague leaving the firm, promotion to a management position, territory realignments, and even a miss-match of communication styles between the buyer and the original sales representative. The first part of our project involves territory realignment for NewNet Systems, a Value-Added Reseller that provides B2B network products and services.

To begin, read the company details in Appendix 2 of your textbook. Following are the sections you should read carefully.

  • Introduction to Multiple Account Management Selling
  • Introduction to Your New Employer – NewNet Systems
  • Introduction to Your New Account Management Position
  • Introduction to Your NewNet Systems Account Reports (Contact Screenshots from the CRM Program)

After reviewing and understanding the scenario of your new position at NewNet Systems, go to Chapter 9 in your textbook. At the end of the chapter, you will find the details specific to this part of the Course Project. Read the Chapter 9 details, titled Developing and Qualifying the Account Database carefully.

Assignment Questions

  1. Use the 20 new account CRM Contact Screenshots found in Appendix 2 to complete the metrics report (table) for your meeting with your manager Casey. The report should contain the following headings.
    • Anticipated Close Date
    • Account Name
    • Contact Name
    • Communication Style
    • Stage of the Selling Process
    • Anticipated .homeworkminutes.com/question/view/162327/devry-mktg425-course-project-part-1-and-part-2-latest-2015-dcember#”>DollarAmount
    • Likelihood to Close
    • Forecast Sales (Anticipated Dollar Amount X Likelihood to Close)
  2. Using your metric report and the details in each case notes section, prepare a written report for Casey regarding your analysis of the accounts.
    1. Which contact(s) do you think you should ignore for now? Justify this recommendation.
    2. Select accounts that you feel you need to focus on immediately. Justify why you selected these accounts.
    3. How many accounts do you have at each stage of the selling process? (i.e., how many at prospecting, rapport, needs discovery, presentation, closed, etc.) Based on the number of accounts in each stage, and the amount of time spent on each account, how would you assess the effectiveness and efficiency of the previous representative’s account flow management (a.k.a. pipeline management)?
    4. Which account(s) appear to have some legal or ethical issues to consider further? Describe what these issues might be.
    5. From an overall perspective, what was the previous sales representative’s primary sales approach? In what ways does the previous sales representative appear to have been very successful with the accounts? What ways do you think the previous sales representative could have improved upon the effectiveness or efficiency of her pipeline management?

Grading Rubric For Part 1 Due Week 4

Category Points % Description
Documentation and Formatting 15 20% The assignment should include a title page, table of contents, and meet APA formatting (i.e., double spaced, one-inch margins).
Organization and Cohesiveness 15 20% The metric report is organized and readable. The format chosen for answering the questions appears logical and is easy for the reader to follow. The sections flow logically from one topic or question to another. Overall, the created report appears professional and aesthetically pleasing, with limited clutter or disconnected content.
Editing 15 20% The details in the metric chart are correct. Correct grammar, spelling, and punctuation are important.
Content 30 40% The answers to questions provide accurate analysis of the accounts based on the details in the Contact Screen Shots and the created metric report. All parts of each question are answered thoroughly and justified.
Total 75 100% A quality paper will meet or exceed all of the above requirements.

 

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