Devry SBE 310 Week 5 Discussion DQ1 & DQ 2 Latest

Devry SBE 310 Week 5 Discussion DQ1 & DQ 2 Latest

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Devry SBE 310 Week 5 Discussion DQ1 & DQ 2 Latest

DQ 1

Market Segmentation (graded)

Segmentation is the process of breaking a population down into smaller groups and marketing to it. Is it possible for a small business to oversegment its market? How might that be dangerous?

DQ 2

Single Product Development Risks (graded)

Many small businesses are built around one product. What risks does this approach impose? How can small business owners minimize those risks?

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